28 29 A significant proportion of intra-and extra-EAC trade is in agricultural commodities such as tea, coffee, cocoa and horticultural products. The volume of intra-regional food exports has increased al- most 9-fold between 2000 and 2017, with Burundi and Rwanda exporting larger shares of food exports to the region. Food exports from Kenya, Tanzania and Uganda are largely destined outside the region, mainly to the EU. The EU remains a key trade and investment partner for the EAC region.One way to unlock this potential is by in- creasing intra-regional trade and exports of agro-based products to the European Union (EU) and other interna- tional markets. To boost export trade in agro-based products, the EU and EAC developed MARKUP, a 4-year Market Ac- cess Upgrade Programme with co-financing from the German Federal Ministry of Economic Cooperation (BMZ). MARKUP aims at addressing both supply side and market access constraints of SME’s in selected key export-oriented sub-sectors: coffee, tea, cocoa, spices, avocadoes and select horticultural products. Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade. MARKUP: EU-EAC Market Access Upgrade Programme Expanding Intra-Regional Trade and Exports to the EU MARKUP will contribute to the economic development of the EAC region by increasing the value of both extra and intra-regional agricultural exports, focusing on ex- ports towards the European Union.This will be achieved through four key results: 1. Removal of sector trade barriers; 2.  Improved sector standards and harmonisation of Sanitary and Phytosanitary (SPS) measures; 3.  Enhanced export competitiveness for sector SMEs, and 4.  Improved business development capacities for sec- tor SMEs. The International Trade Centre (ITC) implements actions forResults1,3and4above;whiletheDeutscheGesellschaft für Internationale Zusammenarbeit (GIZ) implements Re- sult 2. In addition, GIZ is responsible for overall co-ordi- nation including monitoring, evaluation and supporting communication of the MARKUP Programme. MARKUP works with the EAC Secretariat to co-ordinate region-wide harmonisation and capacity building ini- tiatives, and with the five Partner States to implement country-specific priorities in the selected sectors. MARKUP was launched in June 2018 at the EAC and GIZ Offices in Arusha Tanzania. Ongoing feedback and evaluation Early successes and failure used to generate lessons and momentum Quality Assurance and Certification Value Addition Trade Facilitation Business Promotion Countries Burundi, Kenya Rwanda, Tanzania, Uganda Agro-industrial Crops & Horticulture Sectors Coffee, Tea, Cocoa, Spices & Horticulture Program Coordination Interventions Problem-solving and analytics Implementation support Unlocking Potential of SMEs & Farmers Enabling environment Outcome(s): Improved Market Access to EU and the East Africa region by increasing both extra and intra-regional agricultural exports, with focus on exports towards the European Union Impact: (Increased) contribution to the economic development of the EAC region